ITEC ENTERTAINMENT UNVEILS ‘EXPERIENCE DESIGN PROCESS’ AT IAAPA ATTRACTIONS EXPO

Transforms Property Developments into Comprehensive Guest Experiences

ORLANDO, Fla. – ITEC Entertainment Corporation, an industry leader of worldwide entertainment solutions, unveiled its Experience Design Process (EDP) at IAAPA Attractions Expo in Orlando, Fla. ITEC’s end-to-end methodology transforms property developments into compelling guest experiences. EDP creates a story that serves as a project foundation, orchestrating all components to build the most immersive, comprehensive and iconic guest experiences.

The company transforms projects from concept through construction including mixed-use complexes, lifestyle centers, commercial centers and more. The EDP process spans program & planning, design, project development, as well as the orchestration of technologies that bring entertainment experiences to life:

Program and Planning: The process begins with a robust validation and planning stage, which establishes master site and facility plans to define project parameters and organization. It addresses such issues as the Client’s vision and objectives, market, visitor profiles, annual attendance, key entertainment, and support activities while developing multiple high-level concepts that could become the best use of the site and/or facility.

Design: The entertainment experience and creative content is developed in this stage. After confirming the programming and provisional land and facility opportunities, ITEC leverages its team of writers, illustrators, graphic artists and production designers to establish the story narrative and theme which becomes the foundation for a memorable Guest experience. This stage also adds design details to the creative content and program while communicating those ideas and design principles through narratives, illustrations, and digital modeling.

Entertainment Technology: ITEC’s Entertainment Technology team is responsible for building the complex backbone and technical elements of projects that bring the story to life. Their work ensures ITEC provides the most immersive guest experiences governed by the highest ride and show safety standards in the industry. ITEC’s Attraction Technical Design team, Manufacturing team, and Sustaining Engineering Group work collaboratively to develop, build, install and commission a variety of entertainment systems. They are responsible for ensuring its developments are well-maintained for maximum enjoyment and minimal downtime from inception through opening day.

Project Development: The ITEC Production Management team executes and delivers themed entertainment projects by utilizing a variety of strategic delivery and management processes. From basic creative and technical oversight to comprehensive turnkey project delivery, the team is engaged from the later stages of design through the handover of projects. The resources and disciplines required vary according to individual project requirements, and may involve Project Managers, cost controls, Schedulers, Show Production Managers, Creative Directors, Technical Directors, Show Architects, Procurement Managers, automation and Controls Managers, and Ride Managers – all of which ITEC is expertly able to provide.

“Transforming land into enthralling, immersive experiences require a diverse and unique orchestration of skills ranging from design, technology, architecture and the financial and project management capabilities to ensure all aspects of a development are seamlessly woven together,” says Bill Coan, President, and CEO of ITEC Entertainment. “We are proud to offer this end-to-end service to some of the most coveted names in themed entertainment and commercial real estate.”

ITEC offered a personal tour of its Experience Design Process at their booth at the IAAPA Attractions Expo in Orlando, Fla. As part of the process, the company offered private hands-on demonstrations of how the guest experience is vetted by clientele prior to production through immersive VR Head Mounted Displays (HMD), as well as a chance to play their new mobile game Icebreaker – Rescue, featuring line breaker style gameplay that allows players to control a ship and cut back and forth between ice flows. While experiencing the game, ITEC representatives discussed how gamification and innovations in technology will impact the themed entertainment industry moving forward.

For more information on ITEC’s services, visit, itec.com.